Concept and positioning
Turn a site into a story brands and buyers want: the mix of keys, villas and amenities, the target guest and the price point.
Independent strategic advisory for real estate, hospitality and AI.
An outside mind for owners, developers, investors and leadership teams. I test strategy before it gets expensive, shape real estate and hospitality projects and help organisations put AI to work, drawing on fifteen years of finance, risk, strategy and transformation inside large international organisations.
The idea
Real estate is decided in models, memos and committee decks long before anything is built. I have spent fifteen years on that side of the table, testing numbers and shaping the case. I bring that discipline to your decisions.
What I do
Three disciplines, one desk.
A · For decision makers
Strategic advisory
An outside mind for consequential decisions.
I challenge assumptions before they become expensive and bring structure to situations where the direction is unclear.
Approach
B · For owners and developers
Real estate & hospitality
Institutional discipline for private projects.
Concepts, positioning and investor materials for hotels, branded residences and real assets, plus advice on choosing the right brands, operators and partners.
Real estate work
C · For leadership teams
AI transformation
From first pilot to new ways of working.
I help organisations find where AI pays off, build it safely and take their people along, in real estate, hospitality and beyond.
AI transformation
A · Strategic advisory
You don't need more advice. You need your thinking stress-tested.
Lens 1
Strategy framing
What decision are we actually making?
I define the real problem, the constraints and the options on the table, and make the trade-offs explicit across strategy, finance and operations.
Lens 2
Structural logic
Does it hold under pressure?
Rent, yield, cost, leverage and timing, tested against each other and against the downside case the model leaves out.
Lens 3
Narrative positioning
Will the people you need believe it?
The case read the way an investment committee, a brand, a lender or a future buyer will read it.
B · Real estate & hospitality
From a rare site to a project brands and investors take seriously.
Brand and operator search
Find the brand that fits the site, and test whether the branded premium survives contact with the market.
Concept papers, teasers, memoranda
Documents a committee, partner or lender takes seriously, with every claim backed by evidence.
Brand, operator and partner strategy
Which brand, operator or partner fits the project, what to ask of them and how to judge their proposals. You stay in charge of every conversation.
Growth plans for operators
Strategic outlooks and blueprints for operators moving into new formats, such as hospitality inside office buildings.
Frontier real assets
Executive briefings for private investors entering new markets: the thesis, the routes to access and the risks.
C · AI transformation
Put AI to work where it actually pays off.
Most organisations have tried a chatbot. Few have changed how their core work gets done. I have worked on AI and automation inside large organisations, so I know where AI pays off, where it creates risk and how to bring people along. I help leadership teams make that move with fewer detours.
How we work
Four stages, from first look to AI that is part of everyday work.
Stage 1
Diagnose
Map your processes, data and people. Rank use cases by value, effort and risk.
Stage 2
Pilot
Build two or three use cases with your team on real data, with clear success measures.
Stage 3
Scale
Put governance, controls and an audit trail in place, then roll out what worked.
Stage 4
Embed
Upskill the team, redefine roles and make AI part of how everyone works every day.
Selected mandates
Recent work.
MandateScopeWhere
Branded eco-resort and private residencesConcept, positioning, investor materials, brand and partner strategyAtlantic coast, Brazil
Premium hospitality operatorStrategic outlook and growth blueprint for hospitality in office buildingsMunich
Frontier real assetsExecutive advisory for a private investor: thesis, access routes, scenariosArctic
About
I have spent my career inside capital, deals and real estate, where bad thinking is expensive and good thinking rarely looks dramatic.
My role is to challenge the logic, remove distortion and make sure the decisions you take are ones you can stand behind when the outcomes arrive. That holds for a resort concept and for an AI roadmap alike.
I work independently and with a small number of clients at a time. Fit determines availability, and every inquiry is treated confidentially.
Background
- Real estate and hospitality
- Strategy and transformation
- AI and automation
- Risk management
- Treasury and controlling
Contact
Start a conversation.
A project that needs shape, a decision that needs testing, or a team ready to put AI to work? Send a short outline by email. If it is a fit, you will hear back with a proposed scope.
Email
martin@martinchojnicki.com
A small number of mandates at a time
A few lines on the situation are enough. All inquiries are treated confidentially. See the privacy policy.